Tuesday, February 6, 2024

Final Compilation

Design principles Task 4-Final Compilation 

February 10,2024-March22，2024

10/3/2024- 22/3/2024 (week1-week7)

Huang jiaqi(0371553)


Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University 


Task 4: Final Compilation 

1 task1:Task1:Exploration


2 task 2:Task 2:Visual Analysis


3 task 3:Task 3:Design


final design：




<Huang jiaqi Bridging Equality task 3 Design >



What have I learnt in this module?

Learning design principles has enhanced my visual communication skills, including layout, color coordination, and graphic design, enabling me to create more appealing and user-friendly products. This process has also cultivated my creative thinking, helping me approach problem-solving in unique ways. Simultaneously, I have gained a deeper understanding of the importance of user experience, making my designs more user-centric. Studying design principles has further contributed to shaping and reinforcing brand identity while maintaining consistency. By emphasizing simplicity and clarity, I can ensure accurate information transmission. Throughout this journey, I've developed an aesthetic sense and heightened awareness of beauty and design quality. In summary, learning design principles has comprehensively elevated my design capabilities, enabling me to better meet user needs and brand requirements.

what did I enjoy the most ?

Learning design principles is a positive and challenging process. However, these challenges can be overcome by adopting positive learning methods, exchanging experiences with others and seeking help. In the process of overcoming these obstacles, scholars may understand and apply design principles more deeply, so as to improve their design ability. Generally speaking, challenges are part of the learning process, and overcoming these challenges can bring more benefits to personal professional development.

What did I not enjoy the most？

Learning design principles is a positive and challenging process. Some of these aspects that may cause discomfort include theoretical complexity, difficulty of application in practical projects, mismatch with personal aesthetics, and time pressure.

What have I learnt about myself through this module?

By learning the template of design principles, I have deepened my understanding of myself. First of all, I have a clearer understanding of my learning style and whether I am more inclined to visual learning. Secondly, I found some interest and curiosity in design and visual expression, because the template aroused my interest. Third, by explaining the aspects I don't like in my study, I have a deeper understanding of my way of dealing with challenges and attitude. In addition, by summarizing what I have learned, I have clarified my learning motivation and goals, and why I chose to learn design principles. Finally, through this process, I have cultivated the ability to reflect on my own learning process and more consciously understand my learning needs and advantages. This comprehensive self-awareness provides useful guidance for me to plan my learning route and improve my learning effect.


What has changed and what has not in my learning journey?


In my learning journey, the principles of research and design have brought some positive changes. First of all, my knowledge has been expanded and I have a deeper understanding of the design field. Secondly, I have honed my design skills, including layout, color coordination and graphic design. This has also changed my thinking mode, cultivated creative thinking, and improved my sensitivity to aesthetics. Summarizing my learning situation, I am more aware of my learning motivation, interests and preferred learning method.

Nevertheless, some aspects remain relatively unchanged. My strong motivation for learning persists and constantly pushes me forward. Throughout the learning process, the emphasis on core values such as aesthetics, creativity and user experience may always be consistent. The desire to learn still exists, which constantly pushes me to study knowledge more deeply. In general, the study of design principles has enriched my knowledge base, improved my skills, and deepened my understanding of design. At the same time, it prompts me to comprehensively review my learning motivation and core values, which may have a positive impact on my future study and professional development.


What could be improved in this module?

Introduce more diverse teaching methods to meet the learning styles of different students, improve the teaching effect, and improve the feedback mechanism between students and teachers, including regular evaluation and communication, to better understand students' needs, ensure that students can easily access rich learning resources, including textbooks, online materials and practical cases, promote deeper learning, increase practical opportunities, such as projects, case studies or practical applications, help students better transform theoretical knowledge into practical skills, regularly update the course content, reflect the latest industry development and design principles, and maintain the timeliness of the course.
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Task 3:Design

Design principles Task 3-Design

February 10,2024-March22，2024

10/3/2024- 22/3/2024 (week5-week7)

Huang jiaqi(0371553)

Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University 

TABLE OF CONTENTS

1.Tsak 3 brief

2.Visual References

3.Sketches and work process

4.Finnal design

5.Rationale

6. Feedback 

7.Reflections

8.Reference List 

Task 3: Design

1: Task review：

In your Task 3 Design post in the blog, include:

1. a recap of Task 3 brief

2. some visual references (cite the sources) that inspire your own

ideas

3. 3-5 sketches (manual/digital) of your own ideas

4. final design in A4 size, JPEG

5. a rationale, in about 150-200 words, explaining/defending the

decisions made in your design, the meaning/purpose of the design

and the design principles that are found in the design.

6. feedback from the lecture


2 Visual reference：

The sources of inspiration for gender equality include the exploration of philosophical thinkers, the efforts of social movements, the influence of literature and art, the formulation of laws and policies, the efforts of international organizations and advocacy organizations, the promotion of education, and the enlightenment of personal experiences and insights. These sources have jointly promoted the understanding and practice of gender equality, and promoted the development of society towards a more equitable, inclusive and equal direction.

https://i.pinimg.com/originals/39/e1/0e/39e10e172e959d8c5dfa3dd53120f3f6.jpg

https://i.pinimg.com/originals/ca/e8/cb/cae8cb746df8cd480f17cbd4072f1ba9.jpg


https://www.posterfortomorrow.org/images/thumbs/entries/560x770/8182/8182_2012-03-26_04-45-29.jpg


https://i.pinimg.com/originals/37/1d/21/371d21d22dc0948e9cfee661705187d1.jpg


3: Brainstorming and drafts：

idea： Because the theme I chose is the fifth direction of the United Nations, gender equality, so I referred to some posters about women's equality. After some brainstorming, I chose the following elements as my poster design. First of all, I chose a Libra, because I think it best represents justice and equality. Wait，I also chose the compass, because the compass represents making rules. Secondly, I chose some male and female symbols to convey my design theme.


Draft：












4. final design：

Preliminary:

《Bridging Equality》





Alter：






The teacher asked me to modify it like this, and the background was superimposed with different squares.






 The teacher suggested that I modify the color of my symbol and the relationship between the compass and Libra.

Final design：

 

      

5: Design Explanation


This public welfare poster is designed to accurately convey the vital importance of gender equality, using ingenious visual elements and concise language. Choosing a large font at the top to highlight "gender equality" ensures cross-cultural understanding and meets the needs of multiple audiences. The center focuses on balanced balance, which symbolizes equality, and clearly shows gender roles and social norms by comparing traditional male and female icons.In line with the fifth theme of the United Nations on gender equality

The addition of the text of "female status from ancient times to the present" at the bottom of the balance adds historical depth and guides the audience to reflect on the long-term struggle for gender equality. The challenging question "Have you ever faced it?" It triggers introspection and deepens the connection with the problem. The philosophy at the bottom of the poster calls for "equality in soul and dignity" beyond the simple legal framework and emphasizes the value and dignity of each individual.

Design principles

Symmetry: left and right symmetry of the balance

Contrast: by color contrast to blue and pink

Emphasis: emphasize the visual center

Balanced：Balance of scales and compass

Repetition: The background is expressed by repeated three-dimensional squares.

Unification: the overall tone is harmonious and unified

By cleverly combining these design elements, the poster not only has a strong visual appeal, but also attracts the audience emotionally and intellectually, prompting them to think about gender equality and take action. In addition, the addition of personal color enhances the authenticity and personality of the poster and increases the emotional connection with the audience.


Total number of words: 200


6. feedback from the lecture：

week6:


The lecturer explained the requirements of each task to us and explained the specific examples of task3.Insufficient design draft，Design operation The combination of tuning and compasis, the background space is more three-dimensional, and the font needs to be designed. 

week7:The teacher suggested that I modify the color of my symbol and the relationship between the compass and Libra.

7.Reflections

The shortcomings and shortcomings in doing homework can help me better complete my homework through the teacher's guidance and improve my aesthetic ability and my artistic creation ability.

8.Reference List








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Task 2:Visual Analysis

故事 Pin 图图片

Design principles Task 2-Visual Analysis


February 10,2024


20/2/2024- 5/3/2024 (week3-week5)

Huang jiaqi(0371553)


Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University 



Task 2: Visual Analysis


Table of contents
1.Task 2 Brief
2.Visual Analysis
3.Feedback
4.Reflections
5.Furthing reading


 

Task 2:Visual Analysis



1.Task 2 Brief

1. VISUAL ANALYSIS

• Is a method of understanding design that focuses on the

visual elements and principles.

• In its strictest definition - a description and explanation of

visual structure for its own sake.

• Yet the purpose of visual analysis can also recognise the

choices that a designer made in creating the design, as

well as to better understand how the formal properties of

a design communicate ideas, content, or meanin• Visual analysis is a critical part of visual literacy, a skill that

helps people read and critically interpret images, whether

in a museum, on social media, in entertainment,

advertising, or the news.

• As citizens of the 21st century, we are constantly

confronted with visual media. Practising visual analysis

sharpens critical judgment skills and helps people seek out

answers instead of passively receiving information.


VISUAI ANALYSIS


HOW DOES VISUAL ANALYSIS WORK?
• Phase 1: Observation
 Observation means closely looking at and identifying the
visual elements of a design, trying to describe them
carefully and accurately in your own words. Do not read
beforehand about the design at all.
• The observation phase is about looking, thinking, and
finding good language to communicate what you notice.

• Phase 2: Analysis

• Analysis requires you to think about your observations
and try to make statements about the work based on the
evidence of your observations.
• Think about how the specific visual elements that you’ve
identified combine to create design principles that
complete that work of design/art, and the effects on the
viewer.
• How are your eyes led through the work and why? Apply
the design principles knowledge you have learnt

.• Phase 3: Interpretation

 In this final phase, your observations, description, and
analysis of the work are fused with facts about the design
work (and in some cases the designer) and historical
context that you find in trustworthy published sources.
• What is the meaning of the design? What was the
purpose for it to be created?

2.Visual Analysis

: I chose the fifth goal of the United Nations for gender equality as the theme, and chose the works of Nengi Omuku artist for visual analysis.

https://china.un.org/zh/sdgs/5

phase1：Observe

In the observation stage, Nengi Omuke's works of art consciously select traditional canvases and portraits, using blurred images and charming visual effects of West African textures. Nengi Omuke's artistic style and media involve careful selection of visual elements, including color, blur technology, character images, sky, trees and West African textures. The works of art show the careful interweaving of these elements, creating a visually complex and eye-catching composition. In the following work, we can see that many people are used as the best part of the picture. People also become the dots in the picture. The ups and downs of the sky in the picture are used as lines, and the overall bright color forms the surface. The visual center is very strong, and weaving is used as a medium to highlight the texture.Nengi Omuku 'Lighthouse', 2021 credit Pete Jones

Nengi Omuku 'Lighthouse', 2021 credit Pete Jones


phashe 2:analysis

  1. This work uses a large number of human characters as points, the sky, trees as lines, and gorgeous colors to form the surface. .The close combination of portrait, blur effect and West African texture establishes visual proximity. Through the interaction of blurred and clear elements and color changes, contrast is cleverly used in art and emphasizes the importance of key elements. The balanced layout of human portraits and textures creates a visual balance that allows the audience to smoothly browse the entire composition. The elements on the canvas are used symmetrically, and the repetition of fragmented images increases the complexity of the artwork. The clever use of proportions in portrait and background elements highlights key details and guides the audience to pay attention to specific areas of the composition. West African textures and blurring effects can be regarded as symbols. Nengi Omuke's works of art show visual complexity and artistic talent. The rich colors not only adhere to the principle of contrast, but also evoke specific emotions, which is conducive to the detailed description of social themes such as gender and identity.


    Nengi Omuku 'Lighthouse', 2021 credit Pete Jones

Nengi Omuku 'Lighthouse', 2021 credit Pete Jones


phase 3:interprenation

  • Nengi Omuku's series of carefully selected visual elements include color, blur technology, character images, sky, trees and West African texture. Omuke uses the unified use of blur effects and textures to create a visual language and enhance overall coordination. The texture and blurring effects of West Africa are regarded as symbols, conveying a profound message about culture, identity and gender. The art medium used is traditional weaving in West Africa, and the careful weaving of visual elements leads to visual complexity and eye-catching composition. Rich colors not only conform to the principle of contrast, but also evoke specific emotions, which contributes to the subtle description of social themes such as gender and identity. Generally speaking, Nengi Omuke's works of art are characterized by in-depth exploration of social problems, clever use of design principles, and intentional selection of visual elements to create visual complexity and emotional impact.

    Reference: Jon Everall （5/12/2023）Rising Nigerian artist Nengi Omuku introduces her first large-scale British solo exhibition  8/3/2024 URL

  • Nengi Omuku 'Lighthouse', 2021 credit Pete Jones

Nengi Omuku 'Repose', 2022 credit Pete Jones

Nengi Omuku 'Welcome Home', 2022 credit Pete JonesNengi Omuku 'Lighthouse', 2021 credit Pete Jones

Nengi Omuku 'Repose', 2022 credit Pete Jones 

Nengi Omuku 'Welcome Home', 2022 credit Pete Jones

Total number of words: 350


 it to the fifth goal of the United Nations, gender equality


Nengi Omuke's artistic creations are intricately intertwined with the United Nations' fifth goal - gender equality. By employing design principles, he seamlessly weaves gender equality issues into his artwork, presenting profound and thought-provoking pieces.

Nengi Omuke's artwork effectively communicates the theme of gender equality to the audience through the language of art, resonating with the United Nations' fifth goal. Such artistic creations not only inspire reflections on gender equality but also provide a powerful catalyst for societal dialogue and transformation.


3：Weekly feedback

week 3：

The teacher told us the basic requirements of task2, referring to the ppt of topic6 in my times. It should be your reference. It is a reference to the artist's picture and one of them at the end of the second part. You should have your weekly feedback, your self-reflection, and the reading itself, as you have done in the past. If you don't have confidence in your past, please improve. Make sure you have it. Once again, when he did so, he reflected on himself for reading.

week 4：

The teacher said that my visual analysis was not specific enough. I didn't write a specific visual analysis. I needed to write the artist's style of using media, etc.

week  5:         

Too many words


Visual analysis key bold fonts


The reference is written In the correct form.


Finally, indicate the total number of words.

4.Reflections

By carefully studying the PPT on the sixth topic, I clarified the requirements for the second task, especially the techniques for integrating artist images. In the task, I ensured that the selected images align with the theme and balanced my arguments. Valuing weekly feedback contributed to continuous improvement. Self-reflection revealed progress in reading but highlighted the need to enhance theme comprehension. Overall, guided by the teacher, I have a clearer understanding of task requirements and aim to overcome challenges in the next assignment, showcasing greater progress.

5： Extended reading：

https://www.essayzhidao.com/how-to-write-a-visual-analysis/

https://uxplanet.org/why-writing-is-a-valuable-design-skill-64e9d8e4f4f5

https://www.academicgod.com/writing-tips/734.html

https://webflow.com/blog/4-reasons-designers-should-write

https://china.un.org/zh/sdgs/5




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Task 1:Exploration



Design principles Task 1-:Exploration 

February 5,2024

5/2/2024-20/2/2024

 (week1-week3)
Huang jiaqi(0371553)

Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University 

Task 1: 
Exploration

TABLE OF CONTENTS

1.Module Information Booklet 

2.INTRODUCTION TO DESIGN PRINCIPLES

3.Selected UNSDG Goal

4.Selected Design

5.Explanation for selecting the work of art design

6.Feedback

7.Reflection

8.Furthing reading




1 This is the Module Information Booklet for this module:




2 The are the design principles that are taught in this module:

1.   Gestalt theory
"Gestalt" is German for "unified whole". German psychologists Max Wertheimer, Kurt Koffka, and Wolfgang Kohler created the Gestalt Principles in the 1920s.
Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects.  Gestalt principles or laws are rules that describe how the human eye
perceives visual elements.

• PRINCIPLE OF SIMILARITY
the human eye tends to establish a relationship between similar elements in design .
 milarity can be achieved by basic elements such as shape, colour and size.

. PRINCIPLE OF CONTINUATION
 The human eye follows the paths, lines, and curves of a design, and prefers to see a continuous flow of visual
elements rather than separated objects.

 . PRNCIPLE OF CLOSURE
 The human eye prefers to see complete shapes. If the visual elements are not complete, the user can perceive a complete shape by filling in missing visual information

. PRINCIPLE OF PROXIMITY
 The process of ensuring related design elements are placed together. Any
unrelated items, should be spaced apart. 
Close proximity indicates that
items are connected or have a relationship to each other and become one visual unit which helps to organise or give structure to a layout.

. PRINCIPLE OF FIGURE/GROUND
 objects are instinctively perceived as being either in the foreground or the
background. they either stand out prominently in the front (the figure) or
recede into the back (the ground).

. LAW OF SYMMETRY & ORDER
 this law states that elements that are symmetrical to each other tend to be perceived as a unified group. similar to the law of similarity, this rule suggests that objects that are symmetrical with each other will be more likely to be grouped together than objects not symmetrical with each other.




2.    Contrast
• Contrast is the juxtaposition of
strongly dissimilar elements.
• Without contrast, visual experience
would be monotonous.
• Contrast can provide visual interest,
emphasise a point and express
content.



3.    Emphasis
Emphasis is used to create dominance and focus in a
design work.
Various elements can be used to create emphasis, such as
colour, shapes or value, to achieve dominance.




4.    Balance

 Balance refers to the distribution of visual weight in a
work of design.
it is the visual equilibrium of the elements that causes the
total image to appear balanced.
Balance can be symmetrical or asymmetrical.



5.     Repetition 
Repetition may make the design work look active. Repetition creates the rhythm and the pattern in the work.

Diversity is essential to keep the rhythm exciting and active, which can avoid monotony.

The pattern increases visual excitement and interest by enriching the surface. So as to achieve visual attraction to the audience!
6.     

Movement
 The way a design leads the eye in, around, and through a
composition - the path the eye follows.

Motion or movement in a visual image occurs when
objects seem to be moving in a visual image.

Movement in a visual image comes from the kinds of
shapes, forms, lines, and curves that are used.

7.    


Harmony
 Harmony involves the selection of elements that share a
common trait.

Harmony becomes monotony without variety*

 Harmony is the sense that all of the elements of your design fit
together. They may fit the same theme, aesthetic style or mood.



8.   Unity

Unity refers to the repetition of particular elements
throughout your design — whether they’re colors, shapes
or materials — to pull the look together.

Unity occurs when these elements are composed in such a
way that they are balanced and give a sense of oneness,
creating a theme.

Although unity and harmony may sound similar, they each
play distinct roles in the way we experience design.



a.  scale
scale is used to specify or illustrate details based on
the relative sizes of objects. Substantial deviation from a normal scale relationship can
create dramatic results and visual interest within the
design or composition.


b.  proportion

• Proportion in art and design is the relationship of two or more
elements in a composition and how they compare to one
another with respect to size, color, quantity, degree, setting,
etc.; i.e. ratio.
• Proportion is said to be harmonious when a correct relationship
exists between the elements with respect to size or quantity.
• The effective use of proportion in design often results
in harmony and unity.


9 .   Word and image 

 Imagery is a vital part of design, be it print or digital. Users and
viewers are able to relate to a concept or a brand if the right images
are used in a work of design. It is therefore important to use suitable
and relevant images when designing.

Choosing the right words to pair with the imagery is of high
importance as it would deepen the meaning of the design. Suitable
typeface and strategic positioning of the type will result in visual
hierarchy and balance in a work of design.
typography is the design and arrangement of text to convey a
message or concept.
a . symbol

 A sign, shape, or object that is used to represent
something else

In design, symbols can provide or convey information,
equivalent to one or more sentences of text, or even a
whole story 

b.   pictorial symbols

Related to images and simplified pictures
 
c.    abstract symbols 

Abstract symbols can be seemed as represented by their objects, but with fewer details.
Symbols and objects or the ideas they want to express, expressed by geometric shapes or color symbols.




10.  VISUAL ANALYSIS

Visual analysis is a design method that focuses on visual elements and principles to describe and explain the structure of the world in order to make better choices for yourself, and how to express the content and meaning of ideas.

Visual analysis is an important part of visual literacy. It effectively helps people read and critically interpret images. Whether in museums or on various social media, it can improve our critical ability and help people find answers, rather than passively receiving information.

HOW DOES VISUAL ANALYSIS WORK?
• Phase 1: Observation
 Observation means closely looking at and identifying the
visual elements of a design, trying to describe them
carefully and accurately in your own words. Do not read
beforehand about the design at all.
• The observation phase is about looking, thinking, and
finding good language to communicate what you notice.

• Phase 2: Analysis

• Analysis requires you to think about your observations
and try to make statements about the work based on the
evidence of your observations.
• Think about how the specific visual elements that you’ve
identified combine to create design principles that
complete that work of design/art, and the effects on the
viewer.
• How are your eyes led through the work and why? Apply
the design principles knowledge you have learnt

.• Phase 3: Interpretation

 In this final phase, your observations, description, and
analysis of the work are fused with facts about the design
work (and in some cases the designer) and historical
context that you find in trustworthy published sources.
• What is the meaning of the design? What was the
purpose for it to be created?




3 .  Selected UNSDG Goal:


I chose the theme of gender equality at the United Nations as the research direction.

I believe that human beings must achieve gender equality, end the empowerment of all women and girls, all forms of enlightenment for individual women and girls, eliminate all violence against women in the public and private sphere, and ensure the normal participation of women in political and economic life.




 


Nengi Omuke was born in 1987 and is a Nigerian artist. His work explores serious topics about gender, race and cultural heritage, as well as identity differences. The media he uses comes from the traditional things of the day. As a canvas, he painted portraits of various characters to maintain their faces and bodies. Similar blurs, and then use the textures of West African characteristics on their clothing or backgrounds, covering them densely to create a sense of fragmentation. It highlights the differences between artists in group identity and gender equality, and depicts more mystery and imagination, while the overall tone is rich in colour, maintaining a gentle reflection of serious narrative, solemnity and calm forces. Her work echos the theme of the joint fifth goal on gender equality. She carefully expressed the questions about gender and identity differences in rich colours, and reflected how our psychological space is constantly changing.
  
According to the visual principles, the analysis is as follows:
1:Repetition
2:Emphasis
3:Symbol
4:Balance
5:Contrast:
6：Unified
7:proportion
8:Word and image 

4：Weekly feedback
week 1:
Last week, the teacher pointed out that my task 1 part of the typesetting was too monotonous and the content was incomplete. Under the guidance of the teacher, I adjusted my monotonous typesetting problem in time, added pictures to enrich the pictures and made the content easier to understand. At the same time, continue to supplement the missing content to make task1 more complete.

Let me realize the importance of typesetting, the importance of visual art to vision, and strengthen my aesthetic and speculative ability. In the next assignment, I will modify it insufficiently and pay attention to the importance of vision to the audience.

week2:

The content is incomplete and there is a lack of extended reading links.

5： Extended reading





















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ILLUSTRATION AND VISUAL NARRATIVE /TASK 2: DECISIVE MOMENT

huang jia qi ( 0371553 ) Task 1: Exercises 20% - Individual Timeframe Week 01 – Week 04 Deadline Week 04 Illustration and Visual Narrative /...