Design principles Task 3-Design
February 10,2024-March22，2024
10/3/2024- 22/3/2024 (week5-week7)
Huang jiaqi(0371553)
Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University
TABLE OF CONTENTS
1.Tsak 3 brief
2.Visual References
3.Sketches and work process
4.Finnal design
5.Rationale
6. Feedback
7.Reflections
8.Reference List
Task 3: Design
1: Task review：
In your Task 3 Design post in the blog, include:
1. a recap of Task 3 brief
2. some visual references (cite the sources) that inspire your own
ideas
3. 3-5 sketches (manual/digital) of your own ideas
4. final design in A4 size, JPEG
5. a rationale, in about 150-200 words, explaining/defending the
decisions made in your design, the meaning/purpose of the design
and the design principles that are found in the design.
6. feedback from the lecture
2 Visual reference：
The sources of inspiration for gender equality include the exploration of philosophical thinkers, the efforts of social movements, the influence of literature and art, the formulation of laws and policies, the efforts of international organizations and advocacy organizations, the promotion of education, and the enlightenment of personal experiences and insights. These sources have jointly promoted the understanding and practice of gender equality, and promoted the development of society towards a more equitable, inclusive and equal direction.
https://i.pinimg.com/originals/39/e1/0e/39e10e172e959d8c5dfa3dd53120f3f6.jpg
https://i.pinimg.com/originals/ca/e8/cb/cae8cb746df8cd480f17cbd4072f1ba9.jpg
https://www.posterfortomorrow.org/images/thumbs/entries/560x770/8182/8182_2012-03-26_04-45-29.jpg
https://i.pinimg.com/originals/37/1d/21/371d21d22dc0948e9cfee661705187d1.jpg
3: Brainstorming and drafts：
idea： Because the theme I chose is the fifth direction of the United Nations, gender equality, so I referred to some posters about women's equality. After some brainstorming, I chose the following elements as my poster design. First of all, I chose a Libra, because I think it best represents justice and equality. Wait，I also chose the compass, because the compass represents making rules. Secondly, I chose some male and female symbols to convey my design theme.
Draft：
4. final design：
Preliminary:
Alter：
The teacher asked me to modify it like this, and the background was superimposed with different squares.
The teacher suggested that I modify the color of my symbol and the relationship between the compass and Libra.
Final design：
5: Design Explanation
This public welfare poster is designed to accurately convey the vital importance of gender equality, using ingenious visual elements and concise language. Choosing a large font at the top to highlight "gender equality" ensures cross-cultural understanding and meets the needs of multiple audiences. The center focuses on balanced balance, which symbolizes equality, and clearly shows gender roles and social norms by comparing traditional male and female icons.In line with the fifth theme of the United Nations on gender equality
The addition of the text of "female status from ancient times to the present" at the bottom of the balance adds historical depth and guides the audience to reflect on the long-term struggle for gender equality. The challenging question "Have you ever faced it?" It triggers introspection and deepens the connection with the problem. The philosophy at the bottom of the poster calls for "equality in soul and dignity" beyond the simple legal framework and emphasizes the value and dignity of each individual.
Design principles
Symmetry: left and right symmetry of the balance
Contrast: by color contrast to blue and pink
Emphasis: emphasize the visual center
Balanced：Balance of scales and compass
Repetition: The background is expressed by repeated three-dimensional squares.
Unification: the overall tone is harmonious and unified
By cleverly combining these design elements, the poster not only has a strong visual appeal, but also attracts the audience emotionally and intellectually, prompting them to think about gender equality and take action. In addition, the addition of personal color enhances the authenticity and personality of the poster and increases the emotional connection with the audience.
Total number of words: 200
6. feedback from the lecture：
week6:
The lecturer explained the requirements of each task to us and explained the specific examples of task3.Insufficient design draft，Design operation The combination of tuning and compasis, the background space is more three-dimensional, and the font needs to be designed.
week7:The teacher suggested that I modify the color of my symbol and the relationship between the compass and Libra.
7.Reflections
The shortcomings and shortcomings in doing homework can help me better complete my homework through the teacher's guidance and improve my aesthetic ability and my artistic creation ability.
8.Reference List
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