Interactive Design-EXERCISE 1

故事 Pin 图图片


 INTERACTIVE DESIGN - EXERCISE 1/WEB ANALYSIS

23/4/2023-  2023(week1-week )
Huang jiaqi/0371553
Interactive Design / Bachelor of Design (Honours) in Creative Media         

Exercise 1 - Web Analysis


TABLE OF CONTENTS

1. Instructions

2.  Lectures

3. Exercises

4. Feedback

5. Reflection


INSTRUCTIONS

This is the Module Information Booklet for this module: 


Lectures

Week1

The teacher asked us to choose two websites we want to analyze among the given links.




WEEK 2 LECTURE

1. Web Standards

World Wide Web: An information ecosystem, a way of accessing information through the medium of the internet.

Before web standards, content creators would have to make a website to fit the specific browser. Web Developers in the 90s would often have to make 3 or 4 website versions so they would be compatible with all the browsers at that time. When these browsers introduce new features, the development needs to be repeated/redone.

The internet: A networking infrastructure that connects devices together.

Web Standards: Ensure that browser makers were encouraged to adhere to a standardised way of doing things, where cross-compatibility becomes easier for content makers without the need to build multiple versions of the same website.

- Keeping the web free and accessible to all
- Helping make source code simpler; reducing development and maintenance time
- Making the web a more accessible place
- Allowing for backward compatibility and validation
- Helping maintain better SEO (Search Engine Optimization)
- Creating a pool of common knowledge

Standards are decided by “Standards Development Organisations” or SDOs:
- Internet Engineering Task Force (IETF)
- World Wide Web Consortium (W3C)
- WHATWG
- ECMA TC39
- Web Standards Project (WaSP)

2. HTML Scripting

Fig. 1.1 HTML page structure

<DOCTYPE! html>: This is the document type declaration (not technically a tag). It declares a document as being an HTML document. The doctype declaration is not case-sensitive.

<html>: The HTML element is the base container for everything else on your webpage. Every other element you add will go inside of this one.

<head>: The head tag contains the “behind the scenes” elements for a webpage. Elements within the head aren’t visible on the front-end of a webpage. HTML elements used inside the <head> element include:
<style>
<title>
<base>
<noscript>
<script>
<meta>
<link>

<body>: The body element is where you will put all of the actual content of your website. If you were to leave it blank, you could still load the page, but you'd see nothing but a white screen.

<p>: Only the <p> element will actually show up as something you can see on the page. The others are what is often referred to as boilerplate code, meaning that they appear unchanged in just about every HTML document because your browser requires them.


Fig. 1.2 Headings


Fig. 1.3 Unordered lists


Fig. 1.4 Ordered lists


Fig. 1.5 Nesting


Text formatting elements
Bold: <b>
Italics: <i>
Underline: <u>

Links
<a href="https://university.taylors.edu.my/en.html">Click me</a>
<a href=" https://university.taylors.edu.my/en.html "target="_blank">TU Website</a>

Image
<img src=“image’s URL”>
<img src=“image’s URL” style="width:the preferredpx;height:the preferredpx;">
Week3



Websites are typically divided into three key elements:

  • Header
  • Body
  • Footer

Header

The header is the top section of a webpage.It usually contains the website's logo, navigation menu, and contact information.The header provides users with quick access to essential information and navigation.

Body

The body is the main content area of a webpage.It contains text, images, videos, and other multimedia elements.Proper organization of content within the body is crucial for readability.

Footer

The footer is located at the bottom of a webpage. It typically includes copyright information, links to important pages, and contact details.The footer provides closure to the webpage and additional navigation options.


EXERCISES


Exercise 1: Web Analysis

Exercise 2: Web Replication


Exercise 1: Web Analysis

For the first exercise, we need to choose 2 websites from the given link (123). We need to review the website analyze its design, layout, content, and functionality. Identify the strengths and weaknesses of the website, and consider how they impact the user experience. 

  • Consider the purpose and goals of the website, and evaluate whether they are effectively communicated to the user.
  • Evaluate the visual design and layout of the website, including its use of color, typography, and imagery. 
  • Consider the functionality and usability of the website, including its navigation, forms, and interactive elements.
  • Evaluate the quality and relevance of the website's content, including its accuracy, clarity, and organization. 
  • Consider the website's performance, including its load times, responsiveness, and compatibility with different devices and browsers.

I choose two websites with different function and giving me different "vibes". I'm curious how these will affect the design of the websites.


Report on Website Evaluation

Here’s a sample structure for your report based on the requirements. You can adapt it to your specific findings once you review the two websites:


Website Review Report

Introduction

In this report, I will review two websites from the (https://www.awwwards.com/sites/monolith-studio) and https://www.awwwards.com/inspiration/blog-blog-post-monolith-studio). The goal is to analyze their design, layout, content, functionality, and performance. I will identify the strengths and weaknesses of each website and provide recommendations to improve the user experience.


Website 1: Monolith Studio (https://www.awwwards.com/sites/monolith-studio)

1. Purpose and Goals

Monolith Studio is a creative agency, and its website primarily serves as a portfolio showcasing its projects and services. The goal of the site is to attract potential clients by demonstrating the agency’s design capabilities and technical expertise.

Strengths:

The website clearly communicates its purpose as a portfolio site, with visually impactful case studies that highlight the agency's expertise in design and development.

The use of large images and immersive media engages visitors immediately, helping to establish credibility and professionalism.

Weaknesses:

The homepage could benefit from a clearer call to action (CTA) for users who may want to inquire about services or view more information quickly.


fig 1.1Home page of the web page



2. Layout and Visual Design

2. Visual Design and Layout

The Monolith Studio website features a modern, minimalist design with bold typography and striking visual elements. It emphasizes high-quality images and animations to showcase its creative capabilities.

Strengths:

The color scheme is clean, with a predominantly black-and-white palette that allows the colorful projects to stand out.

Bold typography and full-screen images create a visually impactful experience, and animations help convey the studio’s creativity.

Weaknesses:

Some of the typography, especially in small text, lacks contrast with the background, making it difficult to read in certain sections.

While the animations are visually appealing, they may become repetitive over time and could slow down the user’s experience if they’re not carefully optimized.



fig 1.2Graphic Style and Composition



3. Functionality and Usability

The website offers basic navigation, leading users to portfolio projects, case studies, and contact information. Interactive elements are well-integrated into the design but might occasionally challenge usability.

Strengths:

The site’s minimalistic navigation menu is simple and easy to use, guiding users directly to the agency’s work and contact details.

Interactive elements, such as hover effects and animations, add a dynamic touch and keep users engaged.

Weaknesses:

There is no clear search function, which could be frustrating for users who want to quickly find specific information or projects.

Some of the interactive features, while visually engaging, might slow down navigation on older devices or slower connections.




fig 1.3Functionality and Usability





4. Content Quality

The content is brief but focuses on showcasing the creative work of Monolith Studio. It emphasizes visuals over text, with project descriptions kept to a minimum.

Strengths:

The content is highly visual, which is appropriate for a design portfolio. The concise project descriptions focus on key highlights and are easy to understand.

The website features up-to-date content, showcasing recent projects, which helps build the agency’s credibility.

Weaknesses:

The written content is sparse, which may limit the understanding of potential clients looking for more detailed descriptions of the studio’s process and services.

Additional context or case study breakdowns could help users better appreciate the agency’s design and technical strategies.



fig1.4Content Caliber







fig 1.5Tests from the computer side





 

Website 2: Blog Post - Monolith Studio(https://www.awwwards.com/inspiration/blog-blog-post-monolith-studio)

1. Purpose and Goals

This blog post serves as an inspirational entry, showcasing a particular project by Monolith Studio. The primary goal is to offer insights into the studio’s creative process and inspire other designers.

Strengths:

The purpose is clearly communicated through an introductory paragraph and large images showcasing the project.

It engages designers and other creative professionals who are looking for inspiration and insight into innovative projects.

Weaknesses:

The goals of the blog could be more effectively communicated by including more background information on the project and its challenges.

                   fig 1.6Home page of the web page



 

2. Visual Design and Layout

The blog post follows a clean layout, using images and short text sections to keep the content digestible. It is visually cohesive with the main Monolith Studio website.

Strengths:

The visual design is clean, with generous use of white space and minimalistic typography, making it easy to read and follow.

The high-quality images are the central focus of the blog post, helping to highlight the visual appeal of the featured project.

Weaknesses:

The blog layout could benefit from more variation in text formatting (e.g., headings, quotes, or bold text) to improve readability and guide users through the content.

The design is overly simple, lacking any dynamic elements like hover effects or interactive sections that could enhance engagement.


fig 1.7 Layout and Visual Design




 

3. Functionality and Usability

The blog post offers a simple and straightforward reading experience, but lacks advanced navigation features.

Strengths:

The page is easy to navigate, with intuitive scrolling that guides users through the content in a linear fashion.

The simplicity of the layout ensures that there are no distractions, allowing readers to focus on the images and text.

Weaknesses:

There is no direct call-to-action (CTA) to engage users further, such as links to related blog posts or the full Monolith Studio portfolio.

The absence of interactive elements or multimedia (such as video or animations) limits the overall experience, which may feel static to some users.


fig 1.8Usability and Functionality



 

4. Content Quality

The blog post includes a mix of text and images to showcase the project, but it is primarily focused on visuals with minimal text.

Strengths: The post provides high-quality images of the project, which gives readers a clear idea of the creative work. The text is concise and to the point, offering just enough context to understand the project’s significance.

Weaknesses: The content could be expanded with more detailed information about the project’s background, the creative process, and the technical aspects of the work. More context would benefit readers interested in the design’s intricacies.


fig 1.9Content Caliber



 

5. Performance

The performance of the Monolith Studio blog post is shaped by its relatively light content, which contrasts with the more media-heavy main website. Because this blog post contains fewer high-resolution images, videos, and interactive elements, its overall performance is noticeably faster and more efficient across different devices and networks. The simplicity of the design contributes to a smooth user experience, but there are also trade-offs in terms of engagement and user interaction, which could impact how users perceive the content.

Strengths:

One of the most significant strengths of the blog post is its quick load time. Since the post is not burdened by large media files or animations, it loads rapidly on all types of connections, from high-speed broadband to mobile networks with lower bandwidth. This swift performance ensures that users can access the content almost immediately, regardless of their device or connection speed. Whether on a desktop, tablet, or smartphone, users are able to navigate through the blog post smoothly without encountering delays or buffering issues.

The light nature of the content also means that the blog post performs well across different browsers and devices. It is responsive and adaptable to different screen sizes, ensuring that the layout remains user-friendly regardless of whether it’s being viewed on a large desktop monitor or a smaller mobile screen. This cross-platform compatibility is critical for reaching a wide audience, especially since many users today frequently switch between devices when consuming content.

Additionally, the blog post’s design helps maintain fast load times even on slower connections. Since there are fewer graphical elements and minimal reliance on high-bandwidth resources like videos or animations, users with limited internet speed can still enjoy a seamless experience. This is particularly beneficial for users in areas with slow or unstable internet connections, who may otherwise struggle with accessing more media-heavy content.

Weaknesses:

While the blog post excels in terms of speed and performance, it lacks the interactive or multimedia elements that could make the experience more engaging. The minimal use of rich media, such as videos, animations, or interactive features, results in a more static user experience, which might not hold the attention of users who are expecting something more dynamic. In an era where users are increasingly accustomed to interactive and visually stimulating content, the blog post may come across as too simple or underwhelming.

This lack of interactive elements also affects the level of engagement that the blog post can achieve. Without videos, image galleries, or other media-rich components, the post feels more like a straightforward text article rather than an immersive digital experience. This can limit the time users spend on the page, as there is little beyond the written content to keep them engaged or to encourage them to explore further. Visitors looking for more depth or interactivity may find the blog post lacking in this regard.

Furthermore, while the fast load time is a clear advantage, the trade-off between speed and richness of content might not always work in favor of the blog post. Users coming from the visually rich main Monolith Studio website may expect a similarly immersive experience, and the relatively simple blog post could fail to meet these expectations. The lack of multimedia content means that the post may not fully convey the creative depth and innovation that the studio is known for.




fig 1.10Tests from the computer side



Suggestions for Enhancement:

Many techniques could be used to improve the blog post's performance and increase reader engagement:

Including lightweight interactive components: You can provide some interaction without drastically impacting load times by including features like scrolling animations, expandable sections, and hover effects. These minor design adjustments could retain the blog post's quick performance while adding more dynamic elements to the user experience.
Using media that has been optimized: Adding a few well selected photos or quick, condensed films could improve visual appeal without slowing down. Fast load times can be preserved while content is enhanced by using optimized media that is designed for online performance.

Multimedia embedding: Using movies from sites like Vimeo or YouTube in place of large-scale ones on the blog post may be a way to add multimedia material without making the page load more slowly. Richer experiences could be had without compromising performance thanks to this.
Finding the right balance between providing interesting, multimedia-rich content and ensuring quick load times is crucial. Monolith Studio might concentrate on carefully incorporating multimedia components so as to ensure that they enhance the piece without overpowering it.

Implementing lazy loading: For any additional media content, utilizing lazy loading techniques—where images and videos load only as the user scrolls down—could help keep initial load times low while still providing a more dynamic experience as users explore the blog post.



FEEDBACK




REFLECTIONS






Comments

Popular posts from this blog

Typography-Task 1:Exercise1&2

Intercultural Design: Proposal Data Collection And Visual Design

Task 1:Exploration