Digital Photography and Imaging - Project 4

 2/07/ 2024

Time frame Week 09 - Week14

Huang Jiaqi/0371553

Bachelor of  Creative Media Design

Project 4



Table of Content 

1. Module Information
2. Lectures
3. Week 10 Intro to After Effects
4.Practical 
   - Project 4_Self-Titled
5. Reflection 

Module Information



Lectures

Week 10 Intro to After Effects
A 2.5D animation tool called Adobe After Effects is used for visual effects, animation, and motion picture compositing. Film, television, and online video production all employ After Effects.
With its hundreds of effects, this programme is used to edit visuals during the post-production stage. This enables you to include several picture and video layers into a single scenario. To develop and tell a story, motion graphics animation manipulates both rasterized and vector images, you may also incorporate photography and film with physical media.
Basically Photoshop is a platform to compositing the layers.
All the layers need to be arrange and rename accordingly so that it will be organize and easy to be animated in After Effects.
A distinct method is used by Adobe After Effects to create movement.

- Compositing layers in photoshop 

Basically Photoshop is a platform to compositing the layers.

All the layers need to be arrange and rename accordingly so that it will be organize and easy to be animated in After Effects.


Figure 1.1 
Figure 1.1 Compositing layers in PS

Compositing layers in After Affects (AE)
- Adobe After Effects is a digital visual effects, motion graphics, and compositing application.
- Basically we can import elements such as images, video, vector and more into After Effects. 
- All the layer elements need to be organized and synchronized to the external software platforms such as Photoshop & Illustrator. 
- After Effects files does not embed its media, it links to it.

Figure 1.2 Compositing layers in AE

Practical 

Week 10 After Effects (AE) Exercise

Steps need to be followed in this ecercise:
1. Download the PSD composition by the link: 
https://drive.google.com/file/d/197rXGH_g-lLEt-0K9__mcKrLIYIaXtQp/view?usp=sharing
2. Import the W10_ANIMATE.psd into Adobe After Effects.
3. Create a composition setting 1080 px (Width) x 1920 px (Height), Duration 15 second
4. Create a keyframe animation to the layers using Position (P), Scale (S) & Masking path.
5. Render output: Quicktime (.MOV) or .MP4
6. Upload your exercise into your Youtube Channel.

PRACTICAL

Week 12:

After Effect Exercise

These are the layers and composition:

Fig 1.3Layers given

Fig 1.4 Layers given


I try to follow this tutorial video and apply the skill in this exercise

     

    

Practice process

fig 1.7Production process

fig 1.8Production process

fig 1.9 Production process

fig 1.10Production process



Final pre-design




Final submission of animation







Source of inspiration

In the process of creating this funny video, I was inspired by the combination of many factors, which made this video both humorous and creative.

1. The combination of nature and humor

Sharks in nature are usually regarded as powerful and dangerous creatures, but I want to show the other side of them in a humorous way. An important source of my inspiration is nature documentaries, which usually show the power and power of sharks. However, I hope to subvert this serious image and let the shark show a relaxed and interesting side in the context of funny music.

2. The appeal of funny music

Music has a strong power in conveying emotions and atmosphere. I chose a funny piece of music, whose brisk rhythm and cheerful melody can immediately create a pleasant atmosphere. This piece of music inspired my creation. I imagine sharks dancing or making funny movements to the music festival, which can bring unexpected laughter to the audience.

3. Classic comedy elements

I was also inspired by some classic comedy films, such as the humorous elements in Tom and Jerry, which made the audience laugh through exaggerated actions and plot settings. I hope to add similar comedy elements to this video, so that the shark's action and music beat fit perfectly to form a funny visual effect.

The inspiration for this video is multi-faceted. By combining the shark, a powerful creature in nature, with funny music, I hope to create a novel and humorous visual experience. Through such creation, I not only hope to bring joy to the audience, but also to show the infinite possibilities of creative design.

Project 4_Self-Titled

PART 1: WEEK 10 (5 marks)

 

  1. Idea Development

  1. Write a biography about yourself

     

                                                 

 fig 1.1
Write a biography about yourself

2. Write a statement about your work

              fig 1.2 Write a statement about your work


MOOD BOARD (3 Poster reference)






fig 1.3 reference



fig 1.4 reference





                                                           fig 1.5 reference

PART 2: WEEK 11 (5 marks)
 

2. Design Direction



1. Sketch your mock up poster:


                  fig 1.5 Sketch

     fig 1.6 Sketch

Design concept


I have drawn a lot of inspiration from travel and nature, especially the awe of the ocean and the yearning for freedom. In this design, I want to convey the theme of protecting the environment and pursuing freedom through a picture depicting people sitting on the reef, surrounded by jellyfish, whales swimming in the ocean, and sea swallows in the sky.


First of all, people sitting on the reef symbolize the harmonious coexistence of human beings and nature. Reefs represent strength and stability, while the existence of human beings expresses our dependence on nature and our desire for a better environment. Jellyfish and whales are representatives of marine life, showing the mystery and diversity of the ocean. The light and elegant posture of jellyfish symbolizes freedom and freedom, while whales represent strength and depth.


The swallow in the sky is the embodiment of freedom. Haiyan flew between the sea and the sky, showing an unrestrained spirit. Through this contrast, I want to express a state of freedom and peaceful coexistence.


The overall picture is full of dynamic and vitality. Marine life and human beings together constitute a harmonious and beautiful picture scroll, emphasizing the importance of environmental protection and mankind's pursuit of freedom. Through this artistic expression, I hope to arouse people's attention to marine environmental protection, and also inspire everyone to pursue freedom and tranquility of mind.




1. Create a digital poster based on your sketch


                                                          fig 1.7 Digital sketch




This is my sketch based on my design concept, and then using material stitching on PS. I will continue to explore in depth and improve the sketch.


fig 1.8 Production process

fig 1.9 Production process
fig 1.10 Production process



fig 1.11Production process


  fig 1.12 Digital sketch

fig 1.13Production process

fig 1.14Production process

  fig 1.15 Digital sketch

Feedback:I like your ideas and direction. You can add video images eg: fish / jellyfish in your background to enhance the complexity of your presentation.

Proceed with your current ideas. Keep up the good work

The font are too generic. 2. Please add buffer/border in your design.You can add fish video and add multiply in your design to.make it more complicated

Video reference given by the teacher:https://youtu.be/VZTn7p1sZY4?si=no9eKUbCZTANxqsH



I will continue to explore and improve my design according to the teacher's feedback.

Execution and Post Production: 10 marks (WEEK 12)



FINAL POSTER 


fig 1.16 FINAL POSTERSong of the OceanHarmony and Freedom
Title: Song of the OceanHarmony and Freedom
Design inspiration
The inspiration for this design comes from my love for travel and nature, especially the awe and yearning for the ocean. I draw inspiration from the beauty and power of nature, hoping to arouse people's attention to environmental protection through visual art and convey the pursuit of freedom.
Design concept
Harmony between man and nature: The central figure of the picture sits on the reef, symbolizing the harmonious coexistence of human beings and nature. The strength and stability of the reef contrast with the existence of human beings, expressing our dependence on nature and our desire for a better environment.
Symbol of marine life:
Jellyfish: Light and elegant jellyfish symbolize freedom and freedom, showing the beauty and diversity of marine life.
Whale: Whale represents power and depth, reflecting the mystery and depth of the ocean.
Symbol of freedom: The petrels in the sky symbolize freedom, flying between the sea and the sky, showing the unrestrained spirit. The existence of Haiyan emphasizes the concept of freedom and peaceful coexistence.
Dynamic and vibrant: The overall picture is full of dynamic and vibrant, and marine life and human beings together constitute a harmonious and beautiful picture. Through the combination of these elements, it highlights the importance of environmental protection and inspires people to pursue inner freedom and tranquility.
Through this artistic performance, I hope to arouse the audience's attention to marine environmental protection and convey a beautiful vision of harmonious coexistence between man and nature, freedom and peaceful coexistence.

Animation & Finishing: 10 marks (WEEK 13)

After confirming my final design, I began to learn AE and start making it.
        
      fig 1.17 The final production process of AE
         
                                             fig 1.18 The final production process of AE
        
                                              fig 1.19 The final production process of AE
Next, I will refer to Video. reference given by the teacher:https://youtu.be/VZTn7p1sZY4?si=no9eKUbCZTANxqsH

                                                                

                                                       fig 1.20 Special effects reference

                                                        fig 1.21 Sound effect reference

                                                        fig 1.22 Sound effect reference


     

 Final submission of animation


Summary of design inspiration
This design is inspired by my love for travel and nature, especially my awe and yearning for the ocean. I hope to convey the theme of protecting the environment and the pursuit of freedom through this picture. In the picture, the people sitting on the reef symbolize the harmonious coexistence of human beings and nature. The reef represents strength and stability, and the existence of human beings expresses our dependence and desire for nature.

Jellyfish and whales, as representatives of marine life, show the mystery and diversity of the ocean. The light and elegant posture of the jellyfish symbolizes freedom and freedom, while the whale represents strength and depth. The swallows in the sky are the embodiment of freedom, flying between the ocean and the sky, showing the unrestrained spirit.

The overall picture is full of dynamic and vitality. Marine life and human beings together constitute a harmonious and beautiful picture scroll, emphasizing the importance of environmental protection and mankind's pursuit of freedom. Through this artistic performance, I hope to arouse people's attention to marine environmental protection, and also inspire everyone to pursue freedom and tranquility of mind.

Reflection 

The teacher's feedback provides valuable insights into areas where I can improve and enhance my design. By addressing these points, I can create a more compelling and professional presentation. I will continue to explore and improve my design according to the feedback and strive to achieve the best possible outcome.


The process of learning Adobe After Effects (AE) is a challenging but rewarding journey for me. When I first came into contact with AE, I felt the powerful functions and wide application prospects of this software. Although the interface looked a little complicated at the beginning, through continuous practice and learning, I gradually mastered the use of various tools and functions.

The greatest inspiration for me is that it gives me unlimited creative possibilities. I can transform static design into dynamic visual effects through keyframe animation, special effects and synthesis. This not only broadens my design horizons, but also gives me a deeper understanding of visual communication. Through AE, I learned how to enhance the expressiveness of the work through animation and special effects to make it more vivid and eye-catching.

In the process of learning, I have also encountered many difficulties. For example, the production process of some special effects is very complicated and requires me to try and adjust it again and again. In addition, the optimization of rendering and output settings is also a process that requires continuous exploration and learning. However, these challenges did not make me flinch, but stimulated my enthusiasm for learning and problem-solving ability.

By watching online tutorials and participating in related courses, I gradually improved my skill level. Especially in project practice, I feel the importance of practical operation for knowledge consolidation. Every time I complete a project, I can see my own progress, which also gives me confidence in the future.

Generally speaking, learning AE not only improves my professional skills, but also makes me pay more attention to the combination of details and creativity. I deeply realize that as a designer, I not only need to have a solid technical foundation, but also need to constantly innovate and explore new expressions. In the future, I will continue to study AE in depth and strive to apply it to more design projects to create better works.


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